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Understanding How Social Media Impacts the Purchase Path
Few marketers dispute PPC as an effective and measurable online channel. Social media, in contrast, is currently subject to dispute. One of the more compelling arguments for pay-per-click search...
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Social Media Monitoring: A Glimpse At the Future
Warren Sukernek shared this presentation recently and it hit home on a variety of fronts. As we spend time with clients working through social media monitoring, we find more and more examples of how...
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